Just Salad x Zero Foodprint
Just Salad Partners with James Beard Award Winning Nonprofit Zero Foodprint and Restaurateur Anthony Myint to Expand Regenerative Farming in Northeastern U.S.
- Just Salad creates new menu item, the Zero Foodprint Salad, to raise funds for regenerative farming projects through Myint’s nonprofit organization, Zero Foodprint
- Qualifying farms to be announced by Q4 2021
- Zero Foodprint Salad features Violife vegan cheese, a first-time menu item
NEW YORK, NY, July 1, 2021 – Just Salad today announced that it has partnered with Zero Foodprint (ZFP), a James Beard award-winning nonprofit organization co-founded by restaurateur, chef, activist, and author Anthony Myint, to expand regenerative farming in the northeastern U.S. Fifteen percent of sales from the Zero Foodprint Salad will be donated to the nonprofit, which provides grants to farmers switching to regenerative farming practices that restore soil health and sequester carbon.
Just Salad is ZFP’s first fast-casual restaurant partner on the East Coast. ZFP was co-founded in 2015 by Anthony Myint, of Mission Chinese and other successful restaurant concepts, to promote restaurant sustainability. In 2020, ZFP began providing “Restore Grants” to farmers and ranchers to implement regenerative agriculture projects such as planting cover crops, reducing tillage, and applying compost.
After awarding Restore Grants to 30 farms in California covering 3,787 acres and sequestering an estimated 15,865 metric tons of greenhouse gases, ZFP is expanding to the northeastern U.S. Farms qualifying for Zero Foodprint’s northeast grant program will be announced by Zero Foodprint, Just Salad, and other regional stakeholders by the fourth quarter of 2021.
Said Sandra Noonan, Chief Sustainability Officer at Just Salad: “After learning about the regenerative farming projects that Zero Foodprint has already funded, we knew we wanted to support ZFP’s expansion. So we created the Zero Foodprint Salad to generate funds for ZFP’s grant program. But this is only a first step -- we seek to source more ingredients from regenerative farms as these practices scale up.”
Said Anthony Myint, cofounder of Zero Foodprint: “ZFP’s Restore grants represent real-world climate action: converting greenhouse gases to soil carbon, boosting climate resilience, and addressing food system inequities that have been exacerbated by the climate crisis. We first approached Just Salad about a partnership because of their innovative work on carbon labeling, and we’re happy they are putting their brand behind the cause of regenerative agriculture.”
The Zero Foodprint salad contains Violife 100% vegan “Just Like Feta” cheese alternative, fresh mint, wheat berries, pickled red onions, pita chips and grape tomatoes on a base of arugula, red cabbage, and romaine lettuce, along with a yogurt cucumber dressing. The yogurt in the dressing is sourced from Stonyfield Organic, a leader in the regenerative movement and Zero Foodprint collaborator.
The Zero Foodprint salad is available at all Just Salad stores, the Just Salad app, and orderjustsalad.com, from July 1 to September 9, 2021.
About Just Salad
Just Salad is a fast-casual concept with a mission to make everyday health and everyday sustainability possible. Empowering customers to eat with purpose, Just Salad is home of the world’s largest restaurant reusable program and the first U.S. restaurant chain to carbon label its menu. The company was founded in 2006 in New York City and has 47 locations across New York, New Jersey, Florida, Illinois, Pennsylvania, North Carolina, and Dubai. Learn more at justsalad.com.
About Zero Foodprint
Zero Foodprint (ZFP) is a nonprofit organization mobilizing the food world around agricultural climate solutions. Named “Humanitarian of the Year” by the James Beard Foundation, ZFP sees the food system as a major solution to global warming. ZFP members crowd-fund grants for farmers to switch to regenerative farming practices—proven to be the most impactful initiative yet towards solving global warming. To learn more about Zero Foodprint, visit https://www.zerofoodprint.org/about.